Hubei Hongxu Medical Equipment Co., Ltd.
This Privacy Policy (hereinafter referred to as the "Policy") is formulated to explicitly define the rules governing the collection, use, disclosure, storage, and protection of Personal Information by Hubei Hongxu Medical Equipment Co., Ltd. (hereinafter referred to as "Hongxu Medical", "we", "us", or "the Company") when you access and use the Company's official website (hereinafter referred to as the "Website"). Your access to or use of the Website shall constitute your full reading, understanding, and irrevocable consent to be bound by all the terms and provisions of this Policy.
Hongxu Medical is principally engaged in the research and development, production, and sale of medical devices and health-related products, including but not limited to cold & hot compress medical products, sports rehabilitation equipment, beauty & wellness products, pet cooling devices, and outdoor refrigeration appliances. We have always regarded the protection of users' privacy as a core component of our business operations, strictly adhere to applicable laws and regulations, and are committed to safeguarding the security and legitimate rights and interests of your Personal Information.
This Policy shall apply exclusively to information collected through this official Website, and shall not apply to third-party platforms (e.g., e-commerce platforms, social media platforms, etc.), other platforms operated by Hongxu Medical that are not covered by this Policy, nor to information collected through non-Website channels such as telephone calls, emails, offline exhibitions, or customer visits.
1. Definition and Scope of Personal Information
Personal Information refers to any information recorded by electronic or other means that can identify the identity of a specific natural person, or reflect the activities of a specific natural person, either alone or in combination with other information. For the purposes of this Policy, Personal Information includes, but is not limited to:
Identity Identification Information: such as name, gender, age, and Resident Identity Card number (if provided when you consult about specific medical-related services);
Contact Information: such as mobile phone number, email address, postal address, and postal code;
Usage Behavior Information: such as your browsing history on the Website, product links clicked, duration of stay, and search keywords;
Device Information: such as the model of the device used to access the Website, operating system version, unique device identifier (e.g., International Mobile Equipment Identity (IMEI)), Internet Protocol (IP) address, and browser type and version;
Other Information Voluntarily Provided by You: such as consultation content, feedback, product requirements submitted through the Website's forms, or occupation, industry affiliation, and company name filled in when participating in questionnaires.
Non-Personal Information refers to information that cannot identify a specific natural person, either alone or in combination with other information, including but not limited to de-identified user behavior data, Website operation statistics, and product usage trend analysis data.
2. Modifications to and Notification of the Policy
Hongxu Medical reserves the right to revise, supplement, or update the content of this Policy at any time in accordance with amendments to laws and regulations, adjustments to business models, or changes in user needs. In the event of any modification to this Policy, we shall publish the revised text of the Policy in a prominent position on the Website (e.g., the "Privacy Policy" link page at the bottom of the homepage) and clearly mark the "Effective Date of Revision".
The revised Policy shall take effect on the date of its publication and shall apply solely to Personal Information collected by us after the revision of the Policy; for Personal Information collected prior to the revision of the Policy, we shall continue to process such information in accordance with the Policy prior to revision, unless additional written consent is obtained from you.
To ensure that you are promptly informed of changes to the Privacy Policy, we recommend that you regularly visit this page to review the latest version. Your continued use of the Website after the Policy has been revised shall be deemed as your unconditional acceptance of all the revised terms and provisions.
3. Methods and Content of Personal Information Collection
3.1 Personal Information Voluntarily Provided by You
When you use specific functions or services of the Website, you may be required to voluntarily provide Personal Information to us. Specific scenarios include, but are not limited to:
Product or Service Consultation: When you submit a consultation (e.g., enquiring about the usage method of cold & hot compress packs, customization requirements for sports rehabilitation equipment, product quotations, etc.) through the "Contact Us" form on the Website, you are required to provide your name, mobile phone number, email address, and the content of the consultation;
Subscription to Information or Events: If you wish to receive product update notifications, industry updates, and promotional event information from Hongxu Medical, you need to provide an email address or mobile phone number to complete the subscription process;
Participation in Questionnaires or Provision of Feedback: When you participate in product satisfaction surveys or user demand research initiated by us, you may be required to provide information such as your occupation, industry affiliation, and product usage experience;
Application for Cooperation or Business Connection: If you negotiate procurement, agency, or Original Equipment Manufacturer/Original Design Manufacturer (OEM/ODM) cooperation with us on behalf of an enterprise, you need to provide the enterprise name, your position, contact information, and a detailed description of cooperation requirements.
3.2 Automatically Collected Personal Information
When you access or use the Website, our servers and relevant technical tools will automatically collect certain information, which is primarily used to ensure the normal operation of the Website, optimize user experience, and analyze operational data. Specifically, such information includes:
Device and Network Information: such as IP address, device model, operating system, browser type, network operator, and network access method (e.g., Wireless Fidelity (WiFi), 4th/5th Generation Mobile Communication Technology (4G/5G));
Usage Behavior Information: such as the date and time of your visit to the Website, pages browsed (e.g., "Cold & Hot Compress Products", "Pet Cooling Pads" category pages), product links clicked (e.g., WY-HCP001 cold & hot compress pack), duration of stay on each page, and the source link from which you were redirected to this Website from another website;
Technical Log Information: such as Website loading error logs, page response time, and the storage and usage status of Cookies.
3.3 Information Collected Through Cookies and Similar Technologies
Definition and Purpose of Cookies: A Cookie is a small text file sent by the Website's server to your browser, which can store information such as your Website usage preferences and login status. We use Cookies primarily for the following purposes:
Simplifying the access process: e.g., remembering your language preferences to avoid repeated settings for each visit;
Optimizing product display: recommending relevant products based on your browsing history (e.g., displaying new products of the same category after you browse sports rehabilitation products);
Analyzing operational data: counting Website traffic and user behavior trends to improve Website functions and service quality.
Types and Management of Cookies:
Necessary Cookies: Such Cookies are essential for ensuring the operation of the core functions of the Website (e.g., verifying user access rights and preventing malicious attacks). Disabling such Cookies may result in the inability to use some of the Website's functions properly;
Functional Cookies: Used to record your usage preferences (e.g., page display mode, frequently used product categories) to enhance user experience;
Analytical Cookies: Provided by third-party analysis tools (e.g., Google Analytics), used to collect Website usage data and generate operational analysis reports.
Methods to Control Cookies: You may manage Cookies by adjusting your browser settings (e.g., disabling non-necessary Cookies, deleting stored Cookies). For specific operation steps, please refer to the official instructions of your browser (e.g., "Settings - Privacy and Security - Cookies and other site data" in the Google Chrome browser). Please note that disabling some Cookies may affect the completeness of the Website's functions.
4. Purposes and Methods of Using Personal Information
We shall only use the collected Personal Information within the scope permitted by applicable laws and regulations and agreed upon in this Policy. The specific purposes include:
Provision of Products and Services: e.g., replying to enquiries regarding the usage guidance of cold & hot compress products and suggestions for sports rehabilitation programs in accordance with your consultation needs, or sending you subscribed industry information and event notifications;
Optimization of Website Experience: improving Website page design and product category navigation based on user behavior data to ensure the compatibility of the Website on different devices;
Conducting Business Operations: e.g., counting product browsing volume and consultation volume, analyzing market demand trends, and applying such data to product R&D (e.g., developing pet cooling pads and outdoor ice boxes that better meet user needs);
Safeguarding Information Security: identifying abnormal access behavior through IP addresses and device information to prevent security risks such as cyber attacks and data leakage;
Fulfilling Legal Obligations: e.g., providing user information as required by regulatory authorities, or cooperating with judicial organs in investigations in case of legal disputes.
We shall not use Personal Information beyond the scope of the above purposes. If it is necessary to change the purpose of use due to business development, we shall obtain your prior written consent through Website notifications, emails, or other valid means.
5. Sharing and Disclosure of Personal Information
Hongxu Medical strictly protects your Personal Information and shall not sell, lease, or otherwise disclose it to any third party for consideration. We may share or disclose Personal Information with relevant parties only under the following limited circumstances:
Third-Party Service Providers: To realize Website operation, technical support, data analysis, and other functions, we may share certain information with cooperative third-party service providers (e.g., Website server hosting providers, data analysis companies, email push service providers). Such third parties shall comply with strict confidentiality agreements, use the information only within the scope authorized by us, and shall not use the information for any other purposes;
Business Partners: If you have business dealings with our business partners (e.g., product distributors, cooperative medical institutions) and you have given your explicit consent to share information, we may provide them with necessary contact information (e.g., name, phone number) to assist in completing product delivery or service connection;
Business Transfer or Merger: In the event of business changes such as merger, reorganization, or asset transfer of Hongxu Medical, your Personal Information may be transferred to the successor entity as part of the business assets. The successor entity shall continue to protect your information in accordance with the provisions of this Policy and notify you through the Website prior to the transfer;
Legal Requirements or Security Needs: Under the following circumstances, we may disclose Personal Information in accordance with the provisions of laws and regulations, administrative or judicial orders, or to protect the legitimate rights and interests of users, the Company, and the public:
Responding to court subpoenas, arbitral awards, or instructions from regulatory authorities;
Preventing or investigating illegal and irregular acts such as fraud, money laundering, and cyber attacks;
Protecting the intellectual property rights, trade secrets, and other legitimate rights and interests of Hongxu Medical;
Protecting the personal safety and property safety of users or third parties in emergency situations.
6. Storage and Protection of Personal Information
6.1 Storage Period and Location
Storage Period: We shall only store Personal Information for the shortest period necessary to achieve the purpose of use agreed upon in this Policy. Upon expiration of the storage period, the information shall be deleted or anonymized in accordance with the law (e.g., de-identified user behavior data may be used for operational analysis). The specific storage period is determined based on the type and purpose of the information. For example:
Consultation Records: Retained for 2 years from the date of completion of the consultation, used for subsequent follow-up and dispute resolution;
Subscription Information: Retained until the date you cancel the subscription, or deleted upon your written request;
Device and Behavior Information: Retained for 1 year, used for Website optimization and security analysis.
Storage Location: Your Personal Information shall be stored on servers located within the territory of the People's Republic of China. If cross-border transmission is required (e.g., sharing data with overseas partners), we shall obtain your explicit written consent and take necessary security protection measures (e.g., data encryption, signing cross-border data transmission agreements) in accordance with the requirements of the "Personal Information Protection Law of the People's Republic of China" and other applicable laws and regulations.
6.2 Security Protection Measures
We adopt a combination of technical and administrative measures to ensure the security of Personal Information:
Technical Protection: Adopting technologies such as data encryption (e.g., Secure Sockets Layer/Transport Layer Security (SSL/TLS) encrypted transmission), access permission control (e.g., hierarchical authorization management), and security audit to prevent unauthorized access, tampering, or leakage of information;
Administrative Norms: Establishing a Personal Information protection management system, clarifying the information processing process and division of responsibilities, and conducting regular privacy protection training for employees to ensure that employees comply with confidentiality obligations;
Emergency Response: Formulating an emergency response plan for data security incidents. In the event of Personal Information leakage, loss, or other security incidents, we shall immediately activate emergency measures to control the expansion of risks, and notify you and regulatory authorities in a timely manner in accordance with the requirements of laws and regulations.
Although we have adopted the above protection measures, the Internet environment is subject to inherent uncertainties, and we cannot guarantee the absolute security of Personal Information. Please take reasonable precautions to protect your account information (e.g., if you register a Website account, protect your username and password) and avoid disclosing Personal Information in a public network environment.
7. User Rights and Exercise Methods
In accordance with the "Personal Information Protection Law of the People's Republic of China" and other applicable laws and regulations, you have the right to know, access, correct, delete, and withdraw consent regarding your Personal Information. The specific exercise methods are as follows:
Right to Know and Access: You may contact us in writing to apply for inquiry about the collection and use of your Personal Information (e.g., submitted consultation records, subscription status);
Right to Correction: If you find errors in your Personal Information (e.g., incorrect mobile phone number or email address), you may contact us at any time to apply for correction;
Right to Deletion: You may apply for the deletion of Personal Information under the following circumstances:
We use the information beyond the agreed purpose;
You cancel the subscription to information or services;
You no longer use the Website and submit a written request for the deletion of information;
Right to Withdraw Consent: You may withdraw your consent to the use of information (e.g., marketing pushes) by clicking the "Unsubscribe" button in the subscription email or contacting us in writing. After withdrawing consent, we shall stop the relevant use behavior, but this shall not affect the legality of information processing based on your prior consent;
Right to Complaint and Suggestion: If you believe that your Personal Information rights and interests have been infringed, or you have suggestions on privacy protection work, you may file a complaint with us through the contact information at the end of this Policy. We shall reply with the handling result in writing within 15 working days after receiving the complaint.
8. Protection of Children's Privacy
Hongxu Medical's products and services are primarily targeted at adults, and we shall not intentionally collect Personal Information of children under the age of 14. If you are the legal guardian of a child and find that the child has submitted Personal Information without your consent, please contact us immediately. We shall delete the relevant information immediately and take effective measures to prevent similar incidents from happening again.
9. Links to Third-Party Websites
The Website may contain links to third-party websites (such as official websites of industry associations, cooperative medical institution websites, logistics inquiry platforms) that are not operated by or affiliated with Hongxu Medical. Such links are provided only for your convenience to obtain additional information and do not imply Hongxu Medical's approval, endorsement, or affiliation with such third-party websites. The privacy policies and data processing methods of third-party websites are independent of this Policy, and we shall not be liable for their privacy protection measures and information security. We strongly recommend that you carefully read the privacy policy of any third-party website before visiting it or providing any Personal Information.
10. Contact Us
If you have any questions or suggestions about this Policy, or need to exercise your rights related to Personal Information or file a complaint about privacy issues, please contact us through the following methods:
Official Email: xinzhiyuanquan@163.com
Contact Phone: +86 18062766053
Feedback Time: 9:00-17:30 on working days (excluding legal holidays). We shall provide an initial written response within 5 working days after receiving your feedback, and complete the handling and reply in writing within 15 working days.
11. Supplementary Provisions
The formation, entry into force, performance, interpretation, and dispute resolution of this Policy shall be governed by the laws of the People's Republic of China (excluding conflict of laws rules). If a dispute arises between you and us regarding the content or performance of this Policy, it shall first be resolved through friendly negotiation; if negotiation fails, either party shall have the right to file a lawsuit with the people's court having jurisdiction over the place where Hongxu Medical is located.
This Policy shall take effect from [Publication Date].